The primary development challenge that the Enhance Non-Governmental Actors and Grassroots Engagement (ENGAGE) activity addresses is the lack of citizen awareness and engagement in civic activities. ENGAGE also works towards a broader goal of improving citizen oversight and participation in governance processes. By employing a mix of innovative new approaches and proven methods, ENGAGE focuses its efforts at both the grassroots level, educating and activating citizens to engage in civic initiatives, as well as at the national and regional levels to improve organizational capacities, build coalitions, and support advocacy and watchdog initiatives.
Our creative agency was tasked with creating an animation video that outlines the current state of the Ukrainian audience’s view on the corruption issue, based on a nationally conducted research study. This project aligns with our ongoing commitment to enhancing public awareness and fostering civic engagement, similar to our previous initiatives in the coal regions of Ukraine. Our team developed a set of promotional videos for the ENGAGE program, further enhancing its outreach and engagement.